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BC Centres For Excellence Eating Disorder

'Identity design for BC Centres for Excellence Eating Disorder"

BC Centres For Excellence Eating Disorder

 

The identity design for British Columbia Centres For Excellence Eating Disorder was done during my 4 months internship at GREY Vancouver.

 

The Brief:

Create a simple identity for the (CFE) British Columbia Centres for Excellence in Eating Disorder.

 

The Challenges:

To create a simple identity that is easy to recognize for the British Columbia Centres for Excellence in Eating Disorder. The CFE is a place where physicians, professionals and the public can get together to exchange information and resources about Eating Disorders.

 

The Solution:

Keeping things simple and easy to recognize, I’ve decided rather then creating a symbol or icon, I decided to create a word mark. A word mark is easy to recognize and is a abbreviation of Centres for Excellence which can be easily recognized by the physicians, doctors and the public who is looking for information about eating disorders.

The final logo design incorporated different shapes coming together creating the word CFE. just like how different people from different fields of expertise come to the Center for Excellence to share and exchange information. I’ve also decided to use the color orange, according to color theory, the color orange increases appetite and orange is also the primary for the Kelty eating disorder website.

Project Details

  • Created : 03/02/15
  • Client : Kelty
  • Skills : patterns, identity, logo, wordmark
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